Why Martech is Interesting Again
Discover why martech is interesting again in this fireside chat from the Best of Breed Marketing Summit with Alex Dean, Co-founder and CEO of Snowplow, Scott Brinker, Editor at chiefmartec.com, and Frans Riemersma, Founder of martechtechtribe.com.
In the interview, Alex, Scott and Frans discuss:
- How the release of AWS Redshift in 2012 triggered a domino effect of all martech being rewritten;
- The decline of third-party data and the rise of first and second-party data;
- How AI and machine learning are transforming the martech industry.
This interview delves into the topics covered in Alex’s Substack – Why Martech is Interesting Again. To read the full article and subscribe to Alex’s Substack, click here.