Web analytics

Latest Articles

Snowplow Outperforms GA4 in GigaOm Comparative Evaluation

In the rapidly evolving world of e-commerce, web analytics plays a critical role in shaping business strategies and understanding customer behavior. As consumers’ daily lives are increasingly driven by digital platforms, digital analytics plays a vital role in shaping business strategies and understanding customer behavior. In August 2023, the technology-focused analyst firm GigaOm published a […]

Navigating the Shifting Landscape of Digital Analytics: Four Key Challenges and Solutions

The world of digital analytics is constantly evolving, bringing with it new paradigms and challenges for businesses to overcome. In a recent webinar hosted by Snowplow, industry experts explored four key themes that are transforming the way organizations approach digital analytics. Chris Lubasch, Chief Data Officer at Snowplow, David Fisher, Industry Principal for Media, Entertainment […]

From Chaos to Clarity: Solving Data Challenges with Snowflake and Snowplow

In the fast-paced world of marketing, staying ahead of the competition is paramount. Marketers face an ever-evolving landscape, where purchase decisions are influenced by personalized messages, customer expectations are higher than ever, and traditional data silos and complex integrations often hinder progress. In an effort to break down these barriers, Snowflake hosted a CXO panel […]

From Limitations to Opportunities: Transforming Digital Analytics with Snowplow and Snowflake

Data has become the new battleground in today’s fiercely competitive business landscape. With limited budgets, shorter deadlines, and intense competition, organizations need to understand the true impact of their campaigns in minutes, not months. While Google Analytics has been a popular tool for digital analytics, it has its limitations, hindering businesses from fully realizing the […]

Introducing Snowplow Digital Analytics, Powered by Snowflake

Today, Snowplow unveils Snowplow Digital Analytics, a new application for the Snowflake Data Cloud, enabling organizations to create first-party insights into the customer journey across websites and applications. Digital Analytics is at a crossroads Google Analytics (“GA”) has long been the industry standard for digital analytics, bringing self-serve analytics to the forefront. On July 1, […]

How Welcome to the Jungle took ownership of their web data with Snowplow

As we’ve discussed during the course of this series, privacy updates, ad blockers and the changing web landscape have made web analytics a more complex and challenging industry. At the heart of this challenge is the decline of third-party cookies, rendering packaged web analytics tools less reliable for getting a complete, accurate view of your […]

Snowplow for web analytics

Download the full eBook Rethinking modern web analytics Web analytics has become a more vibrant, fractured and challenging industry in recent years. From humble beginnings, websites have evolved out of static web pages into compelling web experiences. They can now host game changing features such as personalization, dynamic pricing and content recommendations to make browsing a […]

Data Modeling for Web Analytics

At Snowplow we describe data modeling as a sequence of SQL steps run on a schedule in your cloud data warehouse. What is data modeling? However definitions do vary and some organizations do run their scheduled sequence of steps in a different language – often to the detriment of code readability but associated with some […]

Redefining web analytics metrics

At the heart of our web analytics are our metrics. These are the ways we measure the performance of our websites or web-based applications, how they are received by our web visitors and whether they are effective, commercially or otherwise. In this instalment of our series on web analytics, we are going to look at […]

The best-in-class tools for web analytics

When it comes to a web analytics stack, one size doesn’t fit all. As we mentioned in our last chapter, breaking out of a packaged analytics solution to build a modular stack from best-in-class tools will put you back in control over your data and data infrastructure. Building a data stack like this opens up […]

Building a web analytics stack: packaged vs modular

Download the full eBook Rethinking modern web analytics All-in-one analytics solutions are wildly popular. And rightly so. To take Google Analytics as an example, Google’s decision to purchase Urchin in 2005 enabled them to enter the market early and bring web analytics to the masses. According to a traffic usage survey, in 2008 Google Analytics was […]

Cookie	Duration	Description
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	1 hour	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional	1 year	The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
JSESSIONID	session	New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.
viewed_cookie_policy	1 year	The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.

Cookie	Duration	Description
__hstc	6 months	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_fbp	3 months	Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_session_id	14 days	_session_id cookie stores a unique identifier for a user's session, allowing servers to identify and track user activities within a website or application.
_sp_biz1_id.a9eb	1 year 1 month 4 days	Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits.
AnalyticsSyncHistory	1 month	Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
hubspotutk	6 months	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
sp_biz1	1 year	Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits.
vuid	1 year 1 month 4 days	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

Cookie	Duration	Description
lang	session	LinkedIn sets this cookie to remember a user's language setting.
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
tableau_public_negotiated_locale	session	Tableau sets this cookie in context with the language settings on the website. Facilitates the translation into the preferred language of the visitor.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.
yt-player-headers-readable	never	The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience.
yt-remote-cast-available	session	The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installed	session	The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-fast-check-period	session	The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-app	session	The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-name	session	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY	never	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Cookie	Duration	Description
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
sa-user-id	1 year	StackAdapt sets this cookie as a third party advertising cookie to record information about a user's website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites.
sa-user-id-v2	1 year	StackAdapt sets this cookie as a third party advertising cookie to record information about a user's website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
visitor_id*	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
visitor_id*-hash	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
VISITOR_INFO1_LIVE	6 months	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user's cookie consent state for the current domain.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
_sp_biz1_ses.a9eb	1 hour	Description is currently not available.
_zitok	1 year	Description is currently not available.
cf_clearance	1 year	Description is currently not available.
hid	session	No description available.
li_alerts	1 year	Description is currently not available.
loglevel	never	No description available.
lpv571483	1 hour	Description is currently not available.
sa-user-id-v3	1 year	Description is currently not available.
tableau_locale	session	No description available.