Product Archives

How much does Snowplow cost to run?

Snowplow has a range of pricing and deployment options depending on your strategic needs. Snowplow Behavioral Data Platform (BDP) Snowplow BDP has two separate deployment options, BDP Cloud and BDP Enterprise. BDP Cloud is our hosted solution which makes it cheaper and easier for companies to start using behavioral data, albeit with a limited feature […]

An advanced guide to A/B testing

Along with funnel-based analytics, A/B testing is used by the vast majority of companies to develop their products, there are some more advanced concepts and practices that can make these tests more effective and accurate. We’ll run through the technical aspects of A/B testing, covering topics such as hypothesis testing, statistical significance, power analysis, and […]

Autumn 2022: Snowplow product update

The Snowplow team has been busy this Autumn! Our focus has been on optimizing for the ability to treat data as a product (with the emerging role of Data Product Manager taking center stage), accelerating the adoption of new data products, and opening up Snowplow’s tech to a wider range of users. Here’s a quick […]

Snowplow’s RDB Loader or Snowflake’s Snowpipe.

Snowpipe is a general-purpose tool developed by Snowflake to support continuous loading of files as they appear in S3. Snowplow has developed an alternative called RDB Loader, which we believe is a better choice for users to get the best out of the Snowplow platform. (Apologies in advance for the number of ‘snows’ in this article, it […]

Introducing Snowplow 22.01 Western Ghats

In this post we are excited to be discussing the latest features of the Snowplow platform as part of our third Snowplow OS Distribution since we introduced them in early 2021. 22.01 Western Ghats brings a wide range of improvements, read on to find out more. Snowplow 22.01 Western Ghats So what’s new in 22.01 […]

Snowplow tracker for Roku with video tracking

We are pleased to announce the release of our tracker for Roku devices, now in version 0.2.0. This tracker enables Roku developers collect rich behavioral data from their Roku channels. The new Roku tracker already comes with a sizable feature set. It enables tracking common event types (self-describing, structured, and screen view) along with custom context […]

Data Discussions: Lodi Elaridi, Data Product Manager from Skyscanner

The Snowplow BDP management console runs on purely functional Scala and the Typelevel stack. This is how we set out to integrate with the Open Policy Agent and implement fine-grained access control.

How we integrated our purely functional Scala backend with the Open Policy Agent

The Snowplow BDP management console runs on purely functional Scala and the Typelevel stack. This is how we set out to integrate with the Open Policy Agent and implement fine-grained access control.

Building data models with Snowplow and dbt

In our previous chapter, we looked at how to design data models to fit your business. This time, we’ll explore how to get started with building, testing and deploying data models with Snowplow and dbt. Snowplow and dbt: A powerful combination to capture and model your data Before we dive in, let’s explore why Snowplow […]

Optimising the Snowplow pipeline

History Since its inception, the Snowplow pipeline was designed to handle massive amounts of data. Up to hundreds of gigabytes per day, which was quite a lot back in 2012. And if one wanted to handle that much data 10 years ago, the Apache Hadoop ecosystem was always the answer. The Apache Hadoop ecosystem (what […]

How Strava enhances their mobile app with Snowplow

Throughout this series, we’ve explored how the arrival of the smartphone exploded the demand for ‘mobile-first experiences’. We’ve seen new expectations from mobile users, who expect their user journeys to be fast, smooth and personalized to their unique requirements. We’ve identified that despite major obstacles to effective analytics on mobile (including challenges around user identification […]

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Cookie	Duration	Description
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