Product analytics

Latest Articles

Warehouse-Native Product Analytics on Snowplow’s First Party Customer Behavioral Data

In the Modern Data Stack, all data — including Snowplow’s first-party customer behavioral data — goes to a centralized enterprise data store in the cloud. This could either be a data lake, such as Databricks, or a data warehouse, such as Snowflake. Whether using a lakehouse or warehouse architecture, enterprises are standardizing on having all […]

Behavioral Data Platforms (BDPs) for product analytics - a guide for product managers

In the recent years we have witnessed a rapid increase in analytics data and the solutions for monetising it. There’s a different tool for every conceivable use case – Data Warehouses, Data Lakes, Customer Data Platforms, BI Tools, Product Analytics Platforms, Experimentation Platforms, ETL software, and the list goes on. The problem is choosing the […]

An advanced guide to A/B testing

Along with funnel-based analytics, A/B testing is used by the vast majority of companies to develop their products, there are some more advanced concepts and practices that can make these tests more effective and accurate. We’ll run through the technical aspects of A/B testing, covering topics such as hypothesis testing, statistical significance, power analysis, and […]

A product analytics case study: using data to inform product development

This case study focuses on a photo and video sharing service, and the steps they took to develop their product with product analytics. The initial analysis was focused on identifying where the product was or wasn’t working. The team knew they were spending a lot on acquiring new customers, but their user base wasn’t growing […]

The ultimate guide to effective product analytics

Not long ago, the best way to witness firsthand how the general population interacted with your product was to assemble a random sample of potential users and stick them in a room while you observed from behind a two-way mirror. What is Product Analytics? As a process, product development has grown apart from digital analytics […]

Completing the modern data stack with Indicative

Global catastrophe has brought with it rapid change. Over the last 18 months, we’ve seen an acceleration in the number of companies adopting digital strategies, driven in large part by the most recent global pandemic. As Alex Dean, Snowplow’s CEO and Co-founder put it in 2020, “COVID-19 is accelerating a drive towards digital in many […]

Frictionless product analytics with Rakam

Product analytics has evolved at a rapid pace over the last ten years. With the arrival of tools like Amplitude, Mixpanel and others, product teams can quickly get data at their fingertips, enabling them to explore user behavior and identify areas for improvement. With little time to value, these tools make it simple to work […]

Building the single customer view: looking beyond web and mobile

Building a complete picture of your customer journey is difficult. Digital customer journeys are growing in complexity – likely made up of interactions across multiple channels from your website and app to chatbots, social media, marketing emails and offline channels such as call centers and TV ads. Even so, there is a real opportunity for […]

Exploring funnel-based product analytics with Snowplow

This article is intended to serve as an introduction to funnel based product analytics that is based on event level behavioural data. Below are some of the key metrics used in funnel analysis and recipes for SQL queries that can be used to generate them. This article is for anyone who is keen to explore […]

Track engaged visits the right way with the time spent metric

Media companies sell the engagement and attention of their audience yet the way it’s commonly measured is completely broken. Let’s look at the problem of measuring attention. More specifically the ‘time spent’ metric and explore some examples of media companies doing it well. Media companies trade in the attention of audiences. Audiences visit them—and hopefully […]

The product analyst toolkit

In our previous post on product analytics, Yali discussed the product development process and how data plays a crucial role at each step. While Yali’s post was focused on the processes and people necessary for building a highly effective product team, here we want to explore some of the tools that those teams use to […]

Cookie	Duration	Description
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	1 hour	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional	1 year	The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
JSESSIONID	session	New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.
viewed_cookie_policy	1 year	The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.

Cookie	Duration	Description
__hstc	6 months	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_fbp	3 months	Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_session_id	14 days	_session_id cookie stores a unique identifier for a user's session, allowing servers to identify and track user activities within a website or application.
_sp_biz1_id.a9eb	1 year 1 month 4 days	Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits.
AnalyticsSyncHistory	1 month	Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
hubspotutk	6 months	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
sp_biz1	1 year	Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits.
vuid	1 year 1 month 4 days	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

Cookie	Duration	Description
lang	session	LinkedIn sets this cookie to remember a user's language setting.
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
tableau_public_negotiated_locale	session	Tableau sets this cookie in context with the language settings on the website. Facilitates the translation into the preferred language of the visitor.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.
yt-player-headers-readable	never	The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience.
yt-remote-cast-available	session	The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installed	session	The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-fast-check-period	session	The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-app	session	The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-name	session	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY	never	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Cookie	Duration	Description
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
sa-user-id	1 year	StackAdapt sets this cookie as a third party advertising cookie to record information about a user's website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites.
sa-user-id-v2	1 year	StackAdapt sets this cookie as a third party advertising cookie to record information about a user's website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
visitor_id*	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
visitor_id*-hash	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
VISITOR_INFO1_LIVE	6 months	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user's cookie consent state for the current domain.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
_sp_biz1_ses.a9eb	1 hour	Description is currently not available.
_zitok	1 year	Description is currently not available.
cf_clearance	1 year	Description is currently not available.
hid	session	No description available.
li_alerts	1 year	Description is currently not available.
loglevel	never	No description available.
lpv571483	1 hour	Description is currently not available.
sa-user-id-v3	1 year	Description is currently not available.
tableau_locale	session	No description available.