Product analytics Archives

Completing the modern data stack with Indicative

Global catastrophe has brought with it rapid change. Over the last 18 months, we’ve seen an acceleration in the number of companies adopting digital strategies, driven in large part by the most recent global pandemic. As Alex Dean, Snowplow’s CEO and Co-founder put it in 2020, “COVID-19 is accelerating a drive towards digital in many […]

Building the single customer view: looking beyond web and mobile

Building a complete picture of your customer journey is difficult. Digital customer journeys are growing in complexity – likely made up of interactions across multiple channels from your website and app to chatbots, social media, marketing emails and offline channels such as call centers and TV ads. Even so, there is a real opportunity for […]

Exploring funnel-based product analytics with Snowplow

This article is intended to serve as an introduction to funnel based product analytics that is based on event level behavioural data. Below are some of the key metrics used in funnel analysis and recipes for SQL queries that can be used to generate them. This article is for anyone who is keen to explore […]

Track engaged visits the right way with the time spent metric

Media companies sell the engagement and attention of their audience yet the way it’s commonly measured is completely broken. Let’s look at the problem of measuring attention. More specifically the ‘time spent’ metric and explore some examples of media companies doing it well. Media companies trade in the attention of audiences. Audiences visit them—and hopefully […]

Getting the most out of product analytics with intelligent questions

Part six of our series on product analytics. Read: Part 1, Part 2, Part 3, Part 4, Part 5, Part 7, Part 8 In the beginning, when you’re starting out with analytic-driven product development, the amount of data your analytic platform gives you access to can be overwhelming. With all of the preconfigured charts and […]

Data-driven product development is more about process, culture, and people than technology

What does successful use of data to drive the product development process look like? It’s much more about process and culture than it is about technology. There’s no getting around it – product analytics matters. As we’ve already explored, intelligent use of data as an integral part of the product development process is often the […]

Product analytics part one, data and digital products

Part one of our series on product analytics. Read: Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8 Not long ago, the best way to witness firsthand how the general population interacted with your product was to assemble a random sample of potential users and stick them in a room […]

How to develop better games with level analytics

Summary Product managers and game designers generally aim to design game levels in such a way that they challenge gamers enough to make completing a level satisfying, but not so challenging that they drop out and stop playing the game. This blog post shows an example of how product managers and game designers can use […]

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Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
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_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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_parsely_visitor	1 year 1 month	This cookie store anonymous user idnetifier to determine whether a visitor had visited before, or if its a new visit.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
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Cookie	Duration	Description
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UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
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unique_id_durable	1 year 1 month	Cookie that is used to register whether the user is logged in. This allows the website owner to make parts of the website inaccessible, based on the user's log-in status.

Cookie	Duration	Description
ANONCHK	10 minutes	The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
driftt_aid	2 years	The driftt_aid cookie is an anonymous identifier token set by Drift.com for tracking purposes and helps to tie the visitor onto the website. The cookie also allows Drift to remember the information provided by the site visitor, through the chat on successive site visits.
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personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
sp	1 year	This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
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yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Cookie	Duration	Description
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_hjSessionUser_1198481	1 year	No description
_rdt_uuid	3 months	No description available.
_sp_id.7f3f	2 years	No description
_sp_ses.7f3f	30 minutes	No description
_sp5_id.e3cb	2 years	No description available.
_sp5_ses.e3cb	30 minutes	No description available.
_sp6_id.e3cb	2 years	No description available.
_sp6_ses.e3cb	30 minutes	No description available.
AnalyticsSyncHistory	1 month	No description
cookies.js_dtest	session	No description
drift_aid	2 years	No description
drift_campaign_refresh	30 minutes	No description available.
li_gc	2 years	No description
lpv571483	30 minutes	No description
muc_ads	2 years	No description
SM	session	No description available.
visitor_id571483	10 years	No description
visitor_id571483-hash	10 years	No description

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