Mobile analytics

Latest Articles

Snowplow for mobile analytics

In previous chapters, we have discussed the opportunities around effectively engaging with customers and users on mobile devices. At the same time, we have also highlighted some of the challenges companies face in building out the necessary analytics, and leveraging that to drive value. In this chapter, we will introduce Snowplow’s approach to mobile analytics […]

The importance of understanding user behavior on mobile

In the previous chapter we discussed some of the challenges around understanding user behaviour on mobile. These span from challenges around reliable user identification, attributing in-app user activity to marketing touch points and the wider customer journey as well as the dependency on developers to instrument tracking and the often web-centric approach to analytics of […]

The challenges around understanding user behavior on mobile

In the previous chapter, we looked at the importance of mobile as a platform for companies to engage with their customers. We also reviewed the existing tooling available to data teams to deeply understand how users are engaging with mobile applications to create more meaningful and engaging experiences. In this chapter, we will dive deeper […]

The state of mobile analytics

Since the iPhone’s release in 2007, mobile activity has boomed. Mobile device usage has boasted double digit growth every year. Usage data shows that in 2016, it overtook desktop internet usage, and in early 2020, Google announced mobile first indexing, switching their algorithm for indexing and ranking all content on the internet to be mobile […]

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Cookie	Duration	Description
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Cookie	Duration	Description
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
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IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
sa-user-id	1 year	StackAdapt sets this cookie as a third party advertising cookie to record information about a user's website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites.
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visitor_id*	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
visitor_id*-hash	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
VISITOR_INFO1_LIVE	6 months	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user's cookie consent state for the current domain.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
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Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
_sp_biz1_ses.a9eb	1 hour	Description is currently not available.
_zitok	1 year	Description is currently not available.
cf_clearance	1 year	Description is currently not available.
hid	session	No description available.
li_alerts	1 year	Description is currently not available.
loglevel	never	No description available.
lpv571483	1 hour	Description is currently not available.
sa-user-id-v3	1 year	Description is currently not available.
tableau_locale	session	No description available.