Identity stitching

Latest Articles

How to approach identity stitching with Snowplow data

Identity stitching, also known as user stitching, is the process of tying together user identifiers to build a more complete view of user behavior. Companies might have different reasons to stitch user identifiers together, and some of the most popular ones include: This complete view, known also as a 360-degree customer view or a single […]

Understanding Snowplow's unique approach to identity stitching, including comparisons with Universal Analytics, Kissmetrics and Mixpanel

This post was inspired by two excellent, recently published posts on identity stitching: Yehoshua Coren’s post Universal Analytics is Out of Beta – Time to Switch? and Shay Sharon’s post on the intlock blog, The Full Customer Journey – Managing User Identities with Google Universal, Mixpanel and KISSmetrics. In both posts, the authors explain in […]

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muc_ads	2 years	No description
SM	session	No description available.
visitor_id571483	10 years	No description
visitor_id571483-hash	10 years	No description

Identity stitching

Latest Articles

How to approach identity stitching with Snowplow data

Understanding Snowplow's unique approach to identity stitching, including comparisons with Universal Analytics, Kissmetrics and Mixpanel

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