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What is data enrichment and how to implement it

Your data is one of the most important assets in the organization. End users should trust their organizations’ data and confidently use it to make business decisions – enriching data allows data consumers to get more meaning than raw data might otherwise provide. The resources below will boost your understanding of data enrichment and help […]

A guide to robust data collection

As your organization begins to collect increasingly large volumes of behavioral data, the challenge of capturing and managing the data flowing into your systems can be overwhelming. After all, data collection has a tremendous impact on the effectiveness of your data use cases and decision making. To truly be a data-informed business, it’s important to […]

A guide to data team structures with 6 examples

The business world is witnessing the rise of the data team. When companies first worked with data departments, it was in fragmented silos, with marketing teams, business intelligence (BI) teams, data scientists, engineers and analysts within product teams, each handling data individually. Since then, data has become recognized as a valuable business asset, and the […]

What is data modeling and why do I need it?

In its most basic form, data modeling is a way of giving structure to raw, event-level data. This structure is essentially your business logic applied to the data you bring into your data warehouse – making it easier to query and use for your specific use cases. (At least that is the Snowplow approach to […]

Building the single customer view: looking beyond web and mobile to include all your customer touchpoints

Building a complete picture of your customer journey is difficult. Digital customer journeys are growing in complexity – likely made up of interactions across multiple channels from your website and app to chatbots, social media, marketing emails and offline channels such as call centers and TV ads. Even so, there is a real opportunity for […]

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Cookie	Duration	Description
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_sp5_ses.e3cb	30 minutes	No description available.
_sp6_id.e3cb	2 years	No description available.
_sp6_ses.e3cb	30 minutes	No description available.
AnalyticsSyncHistory	1 month	No description
cookies.js_dtest	session	No description
drift_aid	2 years	No description
drift_campaign_refresh	30 minutes	No description available.
li_gc	2 years	No description
lpv571483	30 minutes	No description
muc_ads	2 years	No description
SM	session	No description available.
visitor_id571483	10 years	No description
visitor_id571483-hash	10 years	No description