Google Analytics alternatives

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Google Abandons Cookie Deprecation, but Brands & Publishers Aren’t Out of the Woods Yet

After four years of keeping advertisers and publishers on the edge of their seats with the impending doom of third-party cookie deprecation in Chrome, the world’s most popular browser, Google is scrapping it altogether in a recent announcement. It seems Google has succumbed to the outcries from advertisers and publishers, their major revenue drivers. So […]

Norway takes a stance on Google Analytics, as the data privacy backlash is set to continue

Norway is the latest in a growing list of European countries to raise concerns about the compliance of Google Analytics with the General Data Protection Regulation (GDPR), calling into question the platform’s long-term viability. The decision by the Norwegian Data Protection Authority (DPA) published earlier this month, while preliminary, is another indication of serious data […]

What's the difference between SaaS and private-SaaS (or Bring Your Own Cloud - BYOC)?

With regulatory frameworks becoming increasingly strict on the ownership and good governance of data, alternative models to SaaS tools are becoming more prominent. What is private SaaS/Bring Your Own Cloud (BYOC)? SaaS can be seen as a ‘multi-tenanted environment’ or a public cloud in which the Vendor hosts and manages a data tool for many […]

Need to replace Google Analytics to comply with data privacy regulations? Why it could be a blessing in disguise.

Across Europe and the United States, companies and countries are increasingly focused on data compliance and privacy. Whether it’s because customers are increasingly aware of how brands use their data, or regulatory bodies are significantly increasing scrutiny and banning Google Analytics in some countries, it’s never been more important for organizations to consider how data […]

Google Analytics migration: step up to advanced analytics with Snowplow's free trial

With the sunsetting of Universal Analytics next month, many data teams are considering migrating from Universal Analytics to an alternative tool. If you’re concerned with ongoing GA compliance issues as well as the complexities and limitations of migrating to GA4, here’s an alternative data platform that’s secure, flexible, and future-proof. You can try Snowplow for […]

Life after Universal Analytics: Why choose Snowplow?

In March 2022, Google announced that it will be sunsetting Universal Analytics (UA) on 1st July, 2023. From this date all standard Universal Analytics properties will stop processing new hits, and users will only be able to access UA properties for historic analysis. Universal Analytics 360 users will experience the same but will have an […]

Real-time data processing with Google Analytics using Snowplow

It’s been almost a full eight weeks since we released support for ingesting your complete Google Analytics, hit level data into Snowplow with R99 Carnac. Shortly thereafter, we made that support available in our real-time stack. This now means that if you’re a Google Analytics user, using Snowplow you can now process your complete event […]

Understanding Snowplow's unique approach to identity stitching, including comparisons with Universal Analytics, Kissmetrics and Mixpanel

This post was inspired by two excellent, recently published posts on identity stitching: Yehoshua Coren’s post Universal Analytics is Out of Beta – Time to Switch? and Shay Sharon’s post on the intlock blog, The Full Customer Journey – Managing User Identities with Google Universal, Mixpanel and KISSmetrics. In both posts, the authors explain in […]

Snowplow in a Universal Analytics world - what the new version of Google Analytics means for companies adopting Snowplow

Earlier this week, Google announced a series of significant advances in Google Analytics at the GA Summit, that are collectively referred to as Universal Analytics. In this post, we look at: The actual features Google has announced How those advances change the case for companies considering adopting Snowplow 1. What changes has Google announced? The […]

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Cookie	Duration	Description
__hstc	6 months	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_fbp	3 months	Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_session_id	14 days	_session_id cookie stores a unique identifier for a user's session, allowing servers to identify and track user activities within a website or application.
_sp_biz1_id.a9eb	1 year 1 month 4 days	Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits.
AnalyticsSyncHistory	1 month	Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
hubspotutk	6 months	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
sp_biz1	1 year	Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits.
vuid	1 year 1 month 4 days	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

Cookie	Duration	Description
lang	session	LinkedIn sets this cookie to remember a user's language setting.
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
tableau_public_negotiated_locale	session	Tableau sets this cookie in context with the language settings on the website. Facilitates the translation into the preferred language of the visitor.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.
yt-player-headers-readable	never	The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience.
yt-remote-cast-available	session	The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installed	session	The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-fast-check-period	session	The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-app	session	The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-name	session	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY	never	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Cookie	Duration	Description
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
sa-user-id	1 year	StackAdapt sets this cookie as a third party advertising cookie to record information about a user's website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites.
sa-user-id-v2	1 year	StackAdapt sets this cookie as a third party advertising cookie to record information about a user's website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
visitor_id*	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
visitor_id*-hash	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
VISITOR_INFO1_LIVE	6 months	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user's cookie consent state for the current domain.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
_sp_biz1_ses.a9eb	1 hour	Description is currently not available.
_zitok	1 year	Description is currently not available.
cf_clearance	1 year	Description is currently not available.
hid	session	No description available.
li_alerts	1 year	Description is currently not available.
loglevel	never	No description available.
lpv571483	1 hour	Description is currently not available.
sa-user-id-v3	1 year	Description is currently not available.
tableau_locale	session	No description available.