Google Analytics alternatives
Norway takes a stance on Google Analytics, as the data privacy backlash is set to continue
Norway is the latest in a growing list of European countries to raise concerns about the compliance of Google Analytics with the General Data Protection Regulation (GDPR), calling into question the platform’s long-term viability. The decision by the Norwegian Data Protection Authority (DPA) published earlier this month, while preliminary, is another indication of serious data […]
What's the difference between SaaS and private-SaaS (or Bring Your Own Cloud - BYOC)?
With regulatory frameworks becoming increasingly strict on the ownership and good governance of data, alternative models to SaaS tools are becoming more prominent. What is private SaaS/Bring Your Own Cloud (BYOC)? SaaS can be seen as a ‘multi-tenanted environment’ or a public cloud in which the Vendor hosts and manages a data tool for many […]
Need to replace Google Analytics to comply with data privacy regulations? Why it could be a blessing in disguise.
Across Europe and the United States, companies and countries are increasingly focused on data compliance and privacy. Whether it’s because customers are increasingly aware of how brands use their data, or regulatory bodies are significantly increasing scrutiny and banning Google Analytics in some countries, it’s never been more important for organizations to consider how data […]
Google Analytics migration: step up to advanced analytics with Snowplow's free trial
With the sunsetting of Universal Analytics next month, many data teams are considering migrating from Universal Analytics to an alternative tool. If you’re concerned with ongoing GA compliance issues as well as the complexities and limitations of migrating to GA4, here’s an alternative data platform that’s secure, flexible, and future-proof. You can try Snowplow for […]
Life after Universal Analytics: Why choose Snowplow?
In March 2022, Google announced that it will be sunsetting Universal Analytics (UA) on 1st July, 2023. From this date all standard Universal Analytics properties will stop processing new hits, and users will only be able to access UA properties for historic analysis. Universal Analytics 360 users will experience the same but will have an […]
Why you should look for an open source alternative to Google Analytics
While Google Analytics is a powerful, free-to-use tool for analyzing your website traffic, users should think twice before installing it on their site. The recent rise of other analytics tools plays a huge role in the number of users switching from Google Analytics to open-source alternatives. This post will discuss the three most significant drawbacks […]
Real-time data processing with Google Analytics using Snowplow
It’s been almost a full eight weeks since we released support for ingesting your complete Google Analytics, hit level data into Snowplow with R99 Carnac. Shortly thereafter, we made that support available in our real-time stack. This now means that if you’re a Google Analytics user, using Snowplow you can now process your complete event […]
Understanding Snowplow's unique approach to identity stitching, including comparisons with Universal Analytics, Kissmetrics and Mixpanel
This post was inspired by two excellent, recently published posts on identity stitching: Yehoshua Coren’s post Universal Analytics is Out of Beta – Time to Switch? and Shay Sharon’s post on the intlock blog, The Full Customer Journey – Managing User Identities with Google Universal, Mixpanel and KISSmetrics. In both posts, the authors explain in […]
Snowplow in a Universal Analytics world - what the new version of Google Analytics means for companies adopting Snowplow
Earlier this week, Google announced a series of significant advances in Google Analytics at the GA Summit, that are collectively referred to as Universal Analytics. In this post, we look at: The actual features Google has announced How those advances change the case for companies considering adopting Snowplow 1. What changes has Google announced? The […]