Are abandoned cart emails GDPR compliant?
Abandoned carts have been a crucial remarketing tactic for a long time. In fact, abandoned cart emails drive almost 30% of all eCommerce revenue, boasting a 41% open rate and 10% click-through rate. Given around 7 in 10 potential customers abandon their carts before checking out, re-engaging even a small percentage of them through these […]
Need to replace Google Analytics to comply with data privacy regulations? Why it could be a blessing in disguise.
Across Europe and the United States, companies and countries are increasingly focused on data compliance and privacy. Whether it’s because customers are increasingly aware of how brands use their data, or regulatory bodies are significantly increasing scrutiny and banning Google Analytics in some countries, it’s never been more important for organizations to consider how data […]
GDPR: Why a top advertising firm built a new data pipeline
This global data connectivity platform takes privacy and data governance very seriously. When they investigated the implications of their current data governance strategy, they realized that a new solution was necessary. Finding a solution early meant that they were able to adapt to increasingly strict data governance legislation without sacrificing the depth of insight into […]
GDPR: How to optimize your Snowplow strategy and future-proof your company
Adopting multiple data pipelines to comply with EU privacy laws How have US and EU data laws evolved since GDPR? How to manage data in multiple locations GDPR is being more strictly enforced in the EU, so we set out to answer the question ‘how can companies take a proactive approach to data sovereignty?’ Our […]