Amplify Abandoned Cart Activations with Customer Behavioral Profiles
Struggling to understand why your shoppers are abandoning their carts before making it to checkout? Don’t worry, you’re in good hands. At our recent webinar, Snowflake, MessageGears, & Snowplow discussed the importance of using rich and reliable behavioral data to empower you with visibility into your end-to-end shopper behavior and effectively tackle the cart abandonment […]
Are abandoned cart emails GDPR compliant?
Abandoned carts have been a crucial remarketing tactic for a long time. In fact, abandoned cart emails drive almost 30% of all eCommerce revenue, boasting a 41% open rate and 10% click-through rate. Given around 7 in 10 potential customers abandon their carts before checking out, re-engaging even a small percentage of them through these […]