Data privacy

Latest Articles

How to preserve first-party identity in an ITP 2.0 world

For this post I want to go deep into a high-profile, complex and technical topic: how Snowplow works with major brands and publishers to preserve the integrity of their first-party customer data collection in the age of Intelligent Tracking Prevention (ITP). I’ll also explore how we balance their objectives around identifying and understanding their own customers […]

Snowplow's AWS Infrastructure Security Bundle: safeguarding your Behavioral Data Pipeline

The AWS Security Bundle offered by Snowplow is an add-on to Snowplow BDP Enterprise that provides an additional layer of security for your Snowplow implementation on AWS. Below is an outline of what is included in this bundle. If you’re interested in what BDP Enterprise has to offer, learn more about Snowplow features and bolt-ons. […]

Safari ITP update: is it possible to have cookies that last longer than 7 days in 2023?

Safari has made its next move in the fight against cookies. If you have changed to using a server-side tag manager you are most likely affected by the most recent update. Read on to find out what you can do. What are cookies? Browser cookies are small text files that are stored on your computer […]

Are abandoned cart emails GDPR compliant?

Abandoned carts have been a crucial remarketing tactic for a long time. In fact, abandoned cart emails drive almost 30% of all eCommerce revenue, boasting a 41% open rate and 10% click-through rate. Given around 7 in 10 potential customers abandon their carts before checking out, re-engaging even a small percentage of them through these […]

Need to replace Google Analytics to comply with data privacy regulations? Why it could be a blessing in disguise.

Across Europe and the United States, companies and countries are increasingly focused on data compliance and privacy. Whether it’s because customers are increasingly aware of how brands use their data, or regulatory bodies are significantly increasing scrutiny and banning Google Analytics in some countries, it’s never been more important for organizations to consider how data […]

Austrian DPA: EU-US data transfers to Google Analytics are illegal

What’s happened? Enforcement of Schrems II It was recently announced that the Austrian Data Protection Authority (DSB) has enforced “Schrems II”, the CJEU legislation ruling that cloud services hosted in the US cannot comply with EU data laws. This is because no guarantees can be made about how and where data would be used, as […]

Privacy updates, ad blockers, and the need for 1st-party tracking

The proliferation of privacy tools and ad-blocking software has made the job of web analysts increasingly difficult. This technology obscures many of the actions and behaviors that constitute the rich behavioral data visitors generate on your website. Features like private browsing modes and ad blockers were implemented to help protect users from the most egregious […]

How to leverage cookieless and anonymous tracking with Snowplow

The data collection landscape is constantly evolving, from privacy focused browser updates to increased user awareness to new or updated regulations. At Snowplow we support these changes and wants to help you collect behavioural data in a privacy friendly and ethical manner. Therefore, it is important to have the flexibility in your tools to collect […]

Understanding the SameSite Cookie update

What the SameSite Cookie update entails Changes are being made to how cookies are going to work in Chrome starting from 17th February 2020 that have the potential to cause issues for your analytics. Cookies have long been a mechanism that allows a website’s state or data to be stored in a user’s browser. However, […]

How many of your visitors block your Snowplow tracking?

As a company that focuses on helping businesses collect data in order to better serve their customers, we inevitably get asked about what happens when those customers don’t want to be tracked. With the usage of Ad-blockers, and in particular privacy filters, on the rise, some of our customers are seeing the effect on their […]

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
server_session_id	session	This cookie is set by Twitch to help in load balancing and optimizing the visitor experience.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_40GJPE9KF1	2 years	This cookie is installed by Google Analytics.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_parsely_session	30 minutes	This cookie is used to track the behavior of a user within the current session.
_parsely_visitor	1 year 1 month	This cookie store anonymous user idnetifier to determine whether a visitor had visited before, or if its a new visit.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
rack.session	7 days	This cookie is used for session management. The cookie retains the session ID.
referrer_url	30 minutes	This cookie is used to detect how the user reached the website by registering their last URL-address.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
api_token	1 year 1 month	This cookie is set by Twitch to display the embedded video and the services required to function the same.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_uetsid	1 day	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid	1 year 24 days	Bing Ads sets this cookie to engage with a user that has previously visited the website.
SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.
unique_id	1 year 1 month	This cookie is set by Powr.io to preserve user states across page requests.
unique_id_durable	1 year 1 month	Cookie that is used to register whether the user is logged in. This allows the website owner to make parts of the website inaccessible, based on the user's log-in status.

Cookie	Duration	Description
ANONCHK	10 minutes	The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
driftt_aid	2 years	The driftt_aid cookie is an anonymous identifier token set by Drift.com for tracking purposes and helps to tie the visitor onto the website. The cookie also allows Drift to remember the information provided by the site visitor, through the chat on successive site visits.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
sp	1 year	This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Cookie	Duration	Description
_clck	1 year	No description
_clsk	1 day	No description
_hjSession_1198481	30 minutes	No description
_hjSessionUser_1198481	1 year	No description
_rdt_uuid	3 months	No description available.
_sp_id.7f3f	2 years	No description
_sp_ses.7f3f	30 minutes	No description
_sp5_id.e3cb	2 years	No description available.
_sp5_ses.e3cb	30 minutes	No description available.
_sp6_id.e3cb	2 years	No description available.
_sp6_ses.e3cb	30 minutes	No description available.
AnalyticsSyncHistory	1 month	No description
cookies.js_dtest	session	No description
drift_aid	2 years	No description
drift_campaign_refresh	30 minutes	No description available.
li_gc	2 years	No description
lpv571483	30 minutes	No description
muc_ads	2 years	No description
SM	session	No description available.
visitor_id571483	10 years	No description
visitor_id571483-hash	10 years	No description