How to preserve first-party identity in an ITP 2.0 world
For this post I want to go deep into a high-profile, complex and technical topic: how Snowplow works with major brands and publishers to preserve the integrity of their first-party customer data collection in the age of Intelligent Tracking Prevention (ITP). I’ll also explore how we balance their objectives around identifying and understanding their own customers […]
Snowplow's AWS Infrastructure Security Bundle: safeguarding your Behavioral Data Pipeline
The AWS Security Bundle offered by Snowplow is an add-on to Snowplow BDP Enterprise that provides an additional layer of security for your Snowplow implementation on AWS. Below is an outline of what is included in this bundle. If you’re interested in what BDP Enterprise has to offer, learn more about Snowplow features and bolt-ons. […]
Safari ITP update: is it possible to have cookies that last longer than 7 days in 2023?
Safari has made its next move in the fight against cookies. If you have changed to using a server-side tag manager you are most likely affected by the most recent update. Read on to find out what you can do. What are cookies? Browser cookies are small text files that are stored on your computer […]
Are abandoned cart emails GDPR compliant?
Abandoned carts have been a crucial remarketing tactic for a long time. In fact, abandoned cart emails drive almost 30% of all eCommerce revenue, boasting a 41% open rate and 10% click-through rate. Given around 7 in 10 potential customers abandon their carts before checking out, re-engaging even a small percentage of them through these […]
Need to replace Google Analytics to comply with data privacy regulations? Why it could be a blessing in disguise.
Across Europe and the United States, companies and countries are increasingly focused on data compliance and privacy. Whether it’s because customers are increasingly aware of how brands use their data, or regulatory bodies are significantly increasing scrutiny and banning Google Analytics in some countries, it’s never been more important for organizations to consider how data […]
Austrian DPA: EU-US data transfers to Google Analytics are illegal
What’s happened? Enforcement of Schrems II It was recently announced that the Austrian Data Protection Authority (DSB) has enforced “Schrems II”, the CJEU legislation ruling that cloud services hosted in the US cannot comply with EU data laws. This is because no guarantees can be made about how and where data would be used, as […]
Privacy updates, ad blockers, and the need for 1st-party tracking
The proliferation of privacy tools and ad-blocking software has made the job of web analysts increasingly difficult. This technology obscures many of the actions and behaviors that constitute the rich behavioral data visitors generate on your website. Features like private browsing modes and ad blockers were implemented to help protect users from the most egregious […]
How to leverage cookieless and anonymous tracking with Snowplow
The data collection landscape is constantly evolving, from privacy focused browser updates to increased user awareness to new or updated regulations. At Snowplow we support these changes and wants to help you collect behavioural data in a privacy friendly and ethical manner. Therefore, it is important to have the flexibility in your tools to collect […]
Understanding the SameSite Cookie update
What the SameSite Cookie update entails Changes are being made to how cookies are going to work in Chrome starting from 17th February 2020 that have the potential to cause issues for your analytics. Cookies have long been a mechanism that allows a website’s state or data to be stored in a user’s browser. However, […]
How many of your visitors block your Snowplow tracking?
As a company that focuses on helping businesses collect data in order to better serve their customers, we inevitably get asked about what happens when those customers don’t want to be tracked. With the usage of Ad-blockers, and in particular privacy filters, on the rise, some of our customers are seeing the effect on their […]