Data applications

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Build powerful AI data applications and composable CDPs with Snowplow and Databricks

As the world’s first and leading data lakehouse, Databricks enables over 7,000 organisations to unify their data storage and power AI. Snowplow creates behavioral data, which is the strongest predictor of customer behaviour. Playing such an integral role within the modern data stack, it was critical for Snowplow to offer our customers and open source […]

Building a “Propensity to Convert” machine learning model with Snowpark and Snowplow web tracking - Part 2

The following guide is a continuation of part 1 in our series on how to build a propensity-to-convert machine learning model with Snowplow and Snowplow. In part 2, we’ll be looking at folding, modeling, scoring, and loading into Snowflake. Folding Consider an example where a user came to our website last year but converted yesterday. […]

Building a “Propensity to Convert” machine learning model with Snowpark and Snowplow web tracking - Part one

When a user first visits a website or application, you can begin to track their behavior. This behavior, however limited during a first visit, can then be used to predict their future actions. One possible future action is a ‘conversion’, which could be defined as a purchase, sign-up, or subscription (amongst many, many other things). […]

Data-driven product development is more about process, culture, and people than technology

What does successful use of data to drive the product development process look like? It’s much more about process and culture than it is about technology. There’s no getting around it – product analytics matters. As we’ve already explored, intelligent use of data as an integral part of the product development process is often the […]

Intelligent use of data in product development differentiates successful companies

Part two of our series on product analytics. Read: Part 1, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8 “Every employee should be empowered to make data informed decisions,” wrote Jeff Feng, PM Lead for Data at Airbnb, in a post on the roomshare service’s Engineering & Data Science blog. Calling […]

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Cookie	Duration	Description
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