Customers

Latest Articles

From measuring traffic to driving company strategy: The data journey of a (fictional) mattress company

TL;DR: Your data needs evolve with your business needs. Here’s how, based on the hypothetical data journey of a mattress company. Over the past 10 years, Snowplow has helped thousands of companies drive value with behavioral data. During this time, we’ve noticed that the data challenges businesses face at each stage of the data maturity […]

How Strava enhances their mobile app with Snowplow

Throughout this series, we’ve explored how the arrival of the smartphone exploded the demand for ‘mobile-first experiences’. We’ve seen new expectations from mobile users, who expect their user journeys to be fast, smooth and personalized to their unique requirements. We’ve identified that despite major obstacles to effective analytics on mobile (including challenges around user identification […]

Snowplow and Census: Enhancing the Snowplow trial experience with Census

Enhancing the Snowplow trial experience with Census At Snowplow, we had a problem with product discovery. We were confident in our tooling – we knew our behavioral data engine was robust, arguably the most expansive, reliable solution for collecting rich behavioral data. The problem was (and sometimes still is) our prospects and customers didn’t know […]

Snowplow and Census: Delivering behavioral data for actionable outcomes

Chapter 3: Snowplow and Census: Delivering behavioral data for actionable outcomes It is difficult to overstate the potential of behavioral data to an organization. At its essence, behavioral data is truth. As Zach Wilson, Tech Lead at Airbnb succinctly put it: Data, when correctly generated and processed, is truth. Giving your company truth to correct […]

Snowplow and Census: Why we need to look beyond CDPs to deliver excellent experiences to customers

Chapter 2: Why we need to look beyond CDPs to deliver excellent experiences to customers Building a single customer view is a key objective for many businesses today. Users demand an excellent, increasingly-personalized experience across digital platforms, or, at the very least, that companies tailor marketing and recommendations to them. This not only requires effective […]

Snowplow and Census: A nervous system of data sits at the center of the modern company

Byline: Allie Dyer Bluemel Chapter 1: A nervous system of data sits at the center of the modern company We often liken the data warehouse–powered by cutting-edge modeling tools like dbt–to the brain of your organization. It’s your knowledge and decision-making hub, capable of running everything from the day-to-day vitals of your company to the […]

How Welcome to the Jungle took ownership of their web data with Snowplow

As we’ve discussed during the course of this series, privacy updates, ad blockers and the changing web landscape have made web analytics a more complex and challenging industry. At the heart of this challenge is the decline of third-party cookies, rendering packaged web analytics tools less reliable for getting a complete, accurate view of your […]

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
server_session_id	session	This cookie is set by Twitch to help in load balancing and optimizing the visitor experience.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_40GJPE9KF1	2 years	This cookie is installed by Google Analytics.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_parsely_session	30 minutes	This cookie is used to track the behavior of a user within the current session.
_parsely_visitor	1 year 1 month	This cookie store anonymous user idnetifier to determine whether a visitor had visited before, or if its a new visit.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
rack.session	7 days	This cookie is used for session management. The cookie retains the session ID.
referrer_url	30 minutes	This cookie is used to detect how the user reached the website by registering their last URL-address.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
api_token	1 year 1 month	This cookie is set by Twitch to display the embedded video and the services required to function the same.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_uetsid	1 day	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid	1 year 24 days	Bing Ads sets this cookie to engage with a user that has previously visited the website.
SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.
unique_id	1 year 1 month	This cookie is set by Powr.io to preserve user states across page requests.
unique_id_durable	1 year 1 month	Cookie that is used to register whether the user is logged in. This allows the website owner to make parts of the website inaccessible, based on the user's log-in status.

Cookie	Duration	Description
ANONCHK	10 minutes	The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
driftt_aid	2 years	The driftt_aid cookie is an anonymous identifier token set by Drift.com for tracking purposes and helps to tie the visitor onto the website. The cookie also allows Drift to remember the information provided by the site visitor, through the chat on successive site visits.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
sp	1 year	This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Cookie	Duration	Description
_clck	1 year	No description
_clsk	1 day	No description
_hjSession_1198481	30 minutes	No description
_hjSessionUser_1198481	1 year	No description
_rdt_uuid	3 months	No description available.
_sp_id.7f3f	2 years	No description
_sp_ses.7f3f	30 minutes	No description
_sp5_id.e3cb	2 years	No description available.
_sp5_ses.e3cb	30 minutes	No description available.
_sp6_id.e3cb	2 years	No description available.
_sp6_ses.e3cb	30 minutes	No description available.
AnalyticsSyncHistory	1 month	No description
cookies.js_dtest	session	No description
drift_aid	2 years	No description
drift_campaign_refresh	30 minutes	No description available.
li_gc	2 years	No description
lpv571483	30 minutes	No description
muc_ads	2 years	No description
SM	session	No description available.
visitor_id571483	10 years	No description
visitor_id571483-hash	10 years	No description