Composable CDP

Latest Articles

The CDP Dilemma: Packaged vs. Composable Solutions

The world of customer data is complex and ever-evolving, and businesses are grappling with how to make the most of the information they have. At our recent fireside chat moderated by David Chan, Managing Director of Deloitte, we brought together some of the top CEOs in the Customer Data Platform (CDP) space to discuss a […]

How Auto Trader harnesses customer data with a composable Customer Data Platform (CDP)

Learn how the UK’s largest automotive website, Auto Trader, transformed its warehouse into a composable Customer Data Platform (CDP) in this 30-minute video presentation recorded at Big Data LDN 2022. According to the CDP Institute, 42% of companies with a deployed CDP say it does not deliver significant value. This is because these packaged solutions […]

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Composable CDP

Latest Articles

The CDP Dilemma: Packaged vs. Composable Solutions

How Auto Trader harnesses customer data with a composable Customer Data Platform (CDP)

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