Behavioral data

Latest Articles

Power unified customer experiences with Snowplow and Iterable

Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction across the entire customer journey. Snowplow creates behavioral data which provides full visibility over the entirety of this customer journey. As a key player in supporting the customer 360 view, it was important for Snowplow […]

The missed opportunity of behavioral data in IoT

Snowplow is often used to create behavioral data in web and mobile applications, but what about the billions of IoT devices that are in use in the world today? IoT has made it possible for the physical world to meet the digital world and cooperate with each other. Snowplow is well positioned to create behavioral […]

What is operational analytics?

Operational analytics, as a data philosophy, aims to address many of the limitations of the stacks of data past (and, truthfully, many modern data stacks). Namely: This means turning data from insights that fill ad hoc dashboards and reports into action that can unite the efforts of every team within the modern business. This is […]

The state of behavioral data in 2022: Research report highlights

Behavioral data has enabled some of the world’s most successful companies to dominate their markets. Organizations like Amazon, Netflix, and Meta have harnessed its power to better understand their customers and deploy sophisticated data applications such as product recommendation engines, churn propensity scoring, and advanced audience analytics. With the emergence of new tools and platforms, […]

Finding FAANG: The value of Behavioral Data

TL;DR – High-quality behavioral data represents the most significant growth opportunity for businesses today. The world’s most successful companies are harnessing it to dominate their markets. To compete with them, or drive growth in your own industry, you need to rethink how you view behavioral data; there’s so much more potential than packaged analytics solutions […]

Effortlessly empower SaaS tools with behavioral data, through Snowplow and Google Tag Manager server-side

An essential role of the modern data team is to equip users across the business with access to the right behavioral data in downstream destinations. Allowing users to discover and action data use cases in the SaaS tools they already use. Data teams require both control and flexibility to choose how behavioral data reaches downstream […]

Modeling behavioral data. Your questions, answered

Behavioral data is a goldmine of information, but until you take that raw, behavioral event data and apply your own business logic to it, you can’t use it to inform key decisions. That’s where Snowplow and dbt come in. Recently we sat down with Will Warner, Analytics Engineer at Snowplow and Sanjana San, another Analytics […]

Reverse ETL: How to put your behavioral data to action

With innovations in warehousing technology (like Snowflake) and the rise of best-in-class analytics tools that form the ‘modern data ecosystem’ (like dbt), the data warehouse has fast become the single source of truth for many organizations, capable of keeping internal teams informed and powering sophisticated data use cases. Solutions like Snowplow enable companies to capture […]

Snowplow and Census: Delivering behavioral data for actionable outcomes

Chapter 3: Snowplow and Census: Delivering behavioral data for actionable outcomes It is difficult to overstate the potential of behavioral data to an organization. At its essence, behavioral data is truth. As Zach Wilson, Tech Lead at Airbnb succinctly put it: Data, when correctly generated and processed, is truth. Giving your company truth to correct […]

The importance of understanding user behavior on mobile

In the previous chapter we discussed some of the challenges around understanding user behaviour on mobile. These span from challenges around reliable user identification, attributing in-app user activity to marketing touch points and the wider customer journey as well as the dependency on developers to instrument tracking and the often web-centric approach to analytics of […]

Why businesses struggle to drive value with behavioral data

There’s no getting around it: driving value in an organization with behavioral data is hard. It’s so challenging, in fact, that we often hear that even with the best tools and the right people in place, teams can still struggle to get behavioral data projects off the ground when beset by obstacles around communication, culture […]

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