Announcements

Latest Articles

Snowplow Officially Joins the AWS Advertising and Marketing Technology Competency

We’re thrilled to announce a new milestone in our AWS partnership as Snowplow becomes an official member of the AWS Advertising and Marketing Technology Competency. This next iteration and expansion of the AWS Digital Customer Experience (DCX) Competency includes best-in-class solutions for managing advertising and marketing campaigns in the cloud. “This milestone underscores Snowplow’s commitment […]

Snowplow is now Available on Databricks Partner Connect

Effective customer data strategies start with high-quality behavioral data. We are excited to announce that Snowplow’s Cloud Behavioral Data Platform (BDP) is now available on Databricks Partner Connect! This integration makes it easier than ever for joint customers to leverage the power of Snowplow’s best-in-class behavioral data pipeline paired with Databricks’ industry leading data and […]

September Release Roundup

Welcome back to our new monthly Release Roundup. In this post we cover all of our September releases including: Snowplow ID Service Support, Snowplow Lake Loader and an upgrade to our Snowplow Inspector. ✨Top features this month Avoid the impact of ITP on cookie expiration with Snowplow’s ID Service As part of Safari 16.4, released […]

Snowplow Named One to Watch In Snowflake’s Modern Marketing Data Stack Report 2023

Snowplow enables joint customers to build leading solutions on Snowflake’s Data Cloud that create and operationalize rich, first-party customer behavioral data for personalization in real-time. We are thrilled to announce that Snowplow has been recognized as an ‘Analytics & Data Capture One to Watch’ in the Modern Marketing Data Stack 2023 report, curated by Snowflake. […]

Snowplow Outperforms GA4 in GigaOm Comparative Evaluation

In the rapidly evolving world of e-commerce, web analytics plays a critical role in shaping business strategies and understanding customer behavior. As consumers’ daily lives are increasingly driven by digital platforms, digital analytics plays a vital role in shaping business strategies and understanding customer behavior. In August 2023, the technology-focused analyst firm GigaOm published a […]

Navigating the Shifting Landscape of Digital Analytics: Four Key Challenges and Solutions

The world of digital analytics is constantly evolving, bringing with it new paradigms and challenges for businesses to overcome. In a recent webinar hosted by Snowplow, industry experts explored four key themes that are transforming the way organizations approach digital analytics. Chris Lubasch, Chief Data Officer at Snowplow, David Fisher, Industry Principal for Media, Entertainment […]

From Chaos to Clarity: Solving Data Challenges with Snowflake and Snowplow

In the fast-paced world of marketing, staying ahead of the competition is paramount. Marketers face an ever-evolving landscape, where purchase decisions are influenced by personalized messages, customer expectations are higher than ever, and traditional data silos and complex integrations often hinder progress. In an effort to break down these barriers, Snowflake hosted a CXO panel […]

From Limitations to Opportunities: Transforming Digital Analytics with Snowplow and Snowflake

Data has become the new battleground in today’s fiercely competitive business landscape. With limited budgets, shorter deadlines, and intense competition, organizations need to understand the true impact of their campaigns in minutes, not months. While Google Analytics has been a popular tool for digital analytics, it has its limitations, hindering businesses from fully realizing the […]

Introducing Snowplow Digital Analytics, Powered by Snowflake

Today, Snowplow unveils Snowplow Digital Analytics, a new application for the Snowflake Data Cloud, enabling organizations to create first-party insights into the customer journey across websites and applications. Digital Analytics is at a crossroads Google Analytics (“GA”) has long been the industry standard for digital analytics, bringing self-serve analytics to the forefront. On July 1, […]

Introducing BDP Cloud: A faster way to get started with first-party customer data

Today we are officially rolling out BDP Cloud for general availability following a successful preview in November 2022. The easiest and fastest way to get started with Snowplow’s Behavioral Data Platform (BDP) and create customer data for your business. What is BDP Cloud? BDP Cloud gives you access to Snowplow’s leading Behavioral Data Platform with […]

Snowplow announces the acquisition of Poplin Data and launches APAC operating hub

I am thrilled to announce that Snowplow is expanding its international business with the acquisition of Sydney-based Poplin Data, the data-specialist consulting firm that has been our exclusive integration and enablement partner in Australia and New Zealand for the past six years. Collaborating closely with co-founders Mike Robins and Narbeh Yousefian, who work with our […]

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Cookie	Duration	Description
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_sp6_id.e3cb	2 years	No description available.
_sp6_ses.e3cb	30 minutes	No description available.
AnalyticsSyncHistory	1 month	No description
cookies.js_dtest	session	No description
drift_aid	2 years	No description
drift_campaign_refresh	30 minutes	No description available.
li_gc	2 years	No description
lpv571483	30 minutes	No description
muc_ads	2 years	No description
SM	session	No description available.
visitor_id571483	10 years	No description
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