We are thrilled to have made the shortlist for the Innovation Award at the UK Paid Media Awards for our Behavioral Data Platform, Snowplow BDP.
The UK Paid Media Awards recognize, celebrate, and reward the contribution that paid media makes to shaping the future of advertising sales and media planning and to the overall success and profits of businesses.
Whilst ’behavioral data’ has existed for as long as the web, the way organizations view it is changing. Organizations want to do more with behavioral data – to understand the behavior of users in granular detail, and use that information to make effective, data-driven decisions.
Snowplow facilitates this ambition. Our Behavioral Data Platform generates, governs, and models the most reliable data possible, creating a single source of truth for different teams across an organization. We allow companies to break free from the constraints of packaged analytics solutions, and make informed product and marketing decisions based on rich behavioral data. Digital advertising is just one of a myriad of use cases that Snowplow behavioral data can power.
We are honored that the contributions Snowplow is making to paid media are being recognized in our being shortlisted for this award.