1. Home
  2. Blog
  3. Releases

Snowplow iOS Tracker 0.2.0 released

Jump to

We are pleased to announce the release of version 0.2.0 of the Snowplow iOS Tracker. This is an important update which changes the Tracker’s approach to recording Apple’s Identifier For Advertisers (IFA).

Apps that do not display advertisements are not allowed to access the IFA on an iOS device, and Apple will reject apps that attempt to do this. Unfortunately, the Snowplow iOS Tracker v0.1.x was configured to always record the IFA as part of the mobile_context JSON which is attached to each mobile event.

From version 0.2.0 onwards, the Snowplow iOS Tracker will only send IFA if you have the AdSupport.framework included (and are therefore intending to serve ads). This fix can be found as issue #76.

For the avoidance of doubt, you can also avoid sending IFA regardless of your advertising situation, thus:

  • Click on Build Settings to your app’s project in Xcode
  • Search for Preprocessor Macros
  • Add a macro defined as SNOWPLOW_NO_IFA = 1

For more details on this release, please see:

More about
the author

Alex Dean
Alex Dean

Alex is the Co-founder and CEO of Snowplow.

View author

Ready to start creating rich, first-party data?

Image of the Snowplow app UI