Product features

Power unified customer experiences with Snowplow and Iterable

Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction across the entire customer journey. Snowplow creates behavioral data which provides full visibility over the entirety of this customer journey.

As a key player in supporting the customer 360 view, it was important for Snowplow to offer customers the ability to utilize high-quality behavioral data in Iterable for automated, personalized marketing campaigns. 

With the Snowplow and Iterable integration, users can now forward events and user profile attributes to Iterable through a server-side Google Tag Manager (GTM SS) container, as well as forward Iterable’s system events to Snowplow and on to their data warehouse.

How to get started:

  • Open Source users can configure Iterable to send events to Snowplow here and set up your Iterable Tag for GTM SS here
  • New to Snowplow? Book a demo today.
  • Snowplow customers, please contact your Customer Success rep.

The challenges and opportunities of personalized marketing 

Today’s consumers expect timely, relevant communication with brands. They want to know about products or services that are suited to their unique needs, in a language and medium that resonates with them. 

The challenge for brands in facilitating this type of personalized marketing lies in gaining a deep understanding of their customers. Whilst demographic and transactional data can shed some light on customers, it is behavioral data which provides the most predictive indicator of their wants and needs. 

By harnessing the power of high-quality, event-level behavioral data for personalized marketing and automation, brands can begin to build meaningful, nuanced relationships with their customers over their digital platforms, and significantly increase both their customer lifetime value and revenue. 

Snowplow and Iterable for more personalized and targeted campaigns. 

Snowplow generates, governs and models high-quality, granular behavioral data ready for use in AI, ML, and Advanced Analytics applications.

When integrated with Iterable, Snowplow powers a variety of advanced data applications, allowing organizations to drive significant business value with behavioral data. With Snowplow and Iterable, organizations access complete, accurate and structured behavioral data of how individuals are interacting with their products and services, enabling far more personalized and targeted customer engagement. 

Eliminate data silos and leverage your data’s potential by getting started today with Snowplow and Iterable. 

  • New to Snowplow? Book a demo or schedule a chat.
  • Interested in learning more about Iterable? Request a demo here
  • OS users, learn how to set up your Iterable Tag for GTM SS here.
  • BDP customers, reach out to Customer Success and we’ll get you set up!

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Daniela Howard
Daniela Howard

Head of Partner Marketing at Snowplow

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