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Snowplow announces the acquisition of Poplin Data and launches APAC operating hub

I am thrilled to announce that Snowplow is expanding its international business with the acquisition of Sydney-based Poplin Data, the data-specialist consulting firm that has been our exclusive integration and enablement partner in Australia and New Zealand for the past six years. 

Collaborating closely with co-founders Mike Robins and Narbeh Yousefian, who work with our behavioral data platform and support Snowplow clients, has helped us expand our vision of what data creation can be. Together with their team of skilled technologists, they continuously help us push the boundaries of what is possible with our platforms. 

Today, I am delighted to welcome everyone from Poplin Data to the Snowplow family and officially launch the Snowplow APAC Operating Hub. The Sydney location continues our international expansion, following the opening last year of our HQ2 in Boston, Massachusetts, and the addition of a team in Berlin, Germany.

I am particularly excited about the focus and expertise the Poplin Data team brings in media and retail marketing solutions. This includes algorithmic attribution – a modern technique for marketing attribution – which, combined with their extensive Snowplow domain experience, will immediately enhance our data-modeling capabilities.

With an international client base, Poplin Data has made a name for itself in the APAC region by helping data teams achieve data maturity on key fundamentals, including but not limited to first-party data collection, privacy and compliance-first data collection, real-time data collection, identity merging, and data completeness.

The acquisition of Poplin Data will furthermore enable an accelerated delivery of Snowplow’s Data Product Accelerators (DPAs), enabling our customers and open source users to build and deploy behavioral data-powered products and applications faster. 

I hope you are as excited about this news as my co-founder Yali Sassoon and I are! Keep following the Snowplow journey as we continue to make behavioral data accessible to more  businesses and industries around the world.

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Alex Dean
Alex Dean

Alex is the Co-founder and CEO of Snowplow.

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