Lessons learnt from over eight years using Snowplow at the ABC
Australia’s national broadcaster ABC has been running Snowplow for more than eight years, during which time its purposes, technologies and customer platforms have changed. Some of the decisions made back then no longer meet the requirements for modern personalization that audiences expect from ABC, so changes are coming. In this presentation from Snowplow’s Meetup in Sydney, Nicholas Gledhill and Charlie Szasz of ABC explain the background of what went wrong and what changes are being made to continue to deliver perfect recommendations in real-time.
Snowplow Australia hosts regular Meetups across the country for anyone interested in event level analytics. All skill levels are welcome. The goal of the Meetups is to help the analytical community better grasp owning and managing your data 100%.