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How Auto Trader harnesses customer data with a composable Customer Data Platform (CDP)

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Learn how the UK’s largest automotive website, Auto Trader, transformed its warehouse into a composable Customer Data Platform (CDP) in this 30-minute video presentation recorded at Big Data LDN 2022.

According to the CDP Institute, 42% of companies with a deployed CDP say it does not deliver significant value. This is because these packaged solutions often result in rigid data models, long onboarding times, and data redundancy, which negatively impacts the customer experience.

To overcome this, data-driven companies like Auto Trader are opting for composable CDPs – a blend of several best-in-class products across the areas of data collection, storage and modeling, and activation layers.

Watch Auto Trader’s video presentation from Big Data LDN 2022 to learn why the company switched to a composable CDP and how it has changed its customer experience for the better.

This presentation was created in collaboration with Darren Haken, Head of Engineering (Data and Platform) at Auto Trader – the largest automotive website in the UK.

Big Data LDN (London) is the UK’s leading free-to-attend data & analytics conference and exhibition, hosting leading data and analytics experts, ready to arm you with the tools to deliver your most effective data-driven strategy.

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