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Gartner recognizes Snowplow as a cool vendor in Marketing and Data Analytics

We are delighted to announce that Gartner has recognised Snowplow as a cool vendor in Marketing and Data Analytics.

To be defined as a Cool Vendor by Gartner, a company must be considered innovative or transformative for products, services or initiatives. The criteria by which a vendor is defined as “cool” are:

  • Innovative– the vendor has developed technologies/products that enable users to do things they couldn’t do before
  • Impactful– the vendor offers technologies/products that have or will have business impact; it’s not just “technology for the sake of technology”
  • Intriguing – the vendor has caught Gartner’s interest/curiosity during the past 12 months

According to Gartner’s 2018 Marketing Data and Analytics Survey, more than half (52%) of marketing analytics leaders rank data management activities among the top three tasks that consume their teams’ time. Two years later, the 2020 Marketing Data and Analytics Survey reported that 64% of respondents attributed data management, integration and formatting to be their most time-consuming activities.

At Snowplow we’re constantly striving to help our customers solve business challenges through the use of behavioral data. Our data delivery platform enables data professionals and technical teams to collect and operationalize behavioral data, at scale, empowering them to rise above the difficulties of data delivery and organization, so they can focus on delivering value from their data.

We offer a powerful and distinctive platform driven by three core principles:

  • Quality Assured
  • Full Flexibility
  • Total Control

Helping companies to level up their business through informed decisions.

We owe it to our customers, users and the wider community for helping us get here. If you benefit from Snowplow for your business, we’re grateful that you’ve chosen to join us on this journey, and we hope our status as ‘Cool Vendor’ validates the work you do to deliver rich behavioral data for your organization. We’re determined to help more and more organisations like you to solve challenges with data.

If you’re looking to power your data journey with Snowplow, please get in touch.

The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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