Embrace first-party customer data for marketing and advertising using data cleanrooms

First-party customer behavioral data provides organizations with a real competitive advantage and the opportunity to outperform the competition in the battle for customer attention and loyalty. Yet it is used sparingly across the digital advertising ecosystem. In this presentation from Databricks’ Data & AI Summit 2023, Snowplow’s Jordan Peck explains how you can unlock the value of your first-party data.

Data + AI Summit by Databricks is the annual customer conference that brings together a global tech community passionate about the modern data stack.