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Watch this Snowplow presentation from Big Data LDN 2022 to learn why 87% of data projects fail and what retailers can do to increase their chances of data success.

Forbes suggests that 4 out of 5 companies consider AI a top priority in their business strategy. But for AI to be effective, it needs rich, high-quality data, which many companies lack. And this is down to organizations making do with the data they already have. 

In the video, Rebecca Lane, Head of Solutions at Snowplow, and Emiel Verkade, an Analytics Engineer at Snowplow, explain what retailers need to do for AI to be successful and how behavioral data creation can power transformative AI use cases.

Big Data LDN (London) is the UK’s leading free-to-attend data & analytics conference and exhibition, hosting leading data and analytics experts, ready to arm you with the tools to deliver your most effective data-driven strategy.

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