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Limitations of Google Analytics 4 and how to solve them with Snowplow

Rob Edwards 20 September 2023

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Behavioural Data Platforms (BDPs) for product analytics – a guide for product managers

Bhavik Patel 24 March 2023

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From measuring traffic to driving company strategy: The data journey of a (fictional) mattress company

Megan Downing 1 April 2022

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Snowplow and Census: Why we need to look beyond CDPs to deliver excellent experiences to customers

Cara Baestlein 15 June 2021

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Snowplow and Census: A nervous system of data sits at the center of the modern company

Snowplow Team 10 June 2021

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Frictionless product analytics with Rakam

Snowplow Team 30 April 2021

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How Welcome to the Jungle took ownership of their web data with Snowplow

Snowplow Team 18 March 2021

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Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
server_session_id	session	This cookie is set by Twitch to help in load balancing and optimizing the visitor experience.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_40GJPE9KF1	2 years	This cookie is installed by Google Analytics.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_parsely_session	30 minutes	This cookie is used to track the behavior of a user within the current session.
_parsely_visitor	1 year 1 month	This cookie store anonymous user idnetifier to determine whether a visitor had visited before, or if its a new visit.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
rack.session	7 days	This cookie is used for session management. The cookie retains the session ID.
referrer_url	30 minutes	This cookie is used to detect how the user reached the website by registering their last URL-address.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
api_token	1 year 1 month	This cookie is set by Twitch to display the embedded video and the services required to function the same.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_uetsid	1 day	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid	1 year 24 days	Bing Ads sets this cookie to engage with a user that has previously visited the website.
SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.
unique_id	1 year 1 month	This cookie is set by Powr.io to preserve user states across page requests.
unique_id_durable	1 year 1 month	Cookie that is used to register whether the user is logged in. This allows the website owner to make parts of the website inaccessible, based on the user's log-in status.

Cookie	Duration	Description
ANONCHK	10 minutes	The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
driftt_aid	2 years	The driftt_aid cookie is an anonymous identifier token set by Drift.com for tracking purposes and helps to tie the visitor onto the website. The cookie also allows Drift to remember the information provided by the site visitor, through the chat on successive site visits.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
sp	1 year	This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Cookie	Duration	Description
_clck	1 year	No description
_clsk	1 day	No description
_hjSession_1198481	30 minutes	No description
_hjSessionUser_1198481	1 year	No description
_rdt_uuid	3 months	No description available.
_sp_id.7f3f	2 years	No description
_sp_ses.7f3f	30 minutes	No description
_sp5_id.e3cb	2 years	No description available.
_sp5_ses.e3cb	30 minutes	No description available.
_sp6_id.e3cb	2 years	No description available.
_sp6_ses.e3cb	30 minutes	No description available.
AnalyticsSyncHistory	1 month	No description
cookies.js_dtest	session	No description
drift_aid	2 years	No description
drift_campaign_refresh	30 minutes	No description available.
li_gc	2 years	No description
lpv571483	30 minutes	No description
muc_ads	2 years	No description
SM	session	No description available.
visitor_id571483	10 years	No description
visitor_id571483-hash	10 years	No description

User stories

Select a category

Select a Category

Latest articles

Limitations of Google Analytics 4 and how to solve them with Snowplow

Behavioural Data Platforms (BDPs) for product analytics – a guide for product managers

From measuring traffic to driving company strategy: The data journey of a (fictional) mattress company

How TripActions makes business travel easy with Snowplow data

How Strava enhances their mobile app with Snowplow

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Snowplow and Census: Enhancing the Snowplow trial experience with Census

Snowplow and Census: Delivering behavioral data for actionable outcomes

Snowplow and Census: Why we need to look beyond CDPs to deliver excellent experiences to customers

Snowplow and Census: A nervous system of data sits at the center of the modern company

Frictionless product analytics with Rakam

How Welcome to the Jungle took ownership of their web data with Snowplow

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