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Data discussions

Navigating the Shifting Landscape of Digital Analytics: Four Key Challenges and Solutions

Jackson Torchia 25 July 2023

Data discussions

From Chaos to Clarity: Solving Data Challenges with Snowflake and Snowplow

Derek Kong 13 July 2023

Data discussions

From Limitations to Opportunities: Transforming Digital Analytics with Snowplow and Snowflake

Derek Kong 11 July 2023

Data insights

Improving Machine Learning Models by using Behavioral Data

Federico Castanedo 24 April 2023

Data insights

Behavioural Data Platforms (BDPs) for product analytics – a guide for product managers

Bhavik Patel 24 March 2023

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Snowplow Data Leaders Dinners

Adam Roche 16 March 2023

Data insights

What is MeasureCamp and why data analytics professionals should attend

Katie Leitch 10 March 2023

Data governance

Norway takes a stance on Google Analytics, as the data privacy backlash is set to continue

John Rueter 10 March 2023

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_ga_40GJPE9KF1	2 years	This cookie is installed by Google Analytics.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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Cookie	Duration	Description
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unique_id_durable	1 year 1 month	Cookie that is used to register whether the user is logged in. This allows the website owner to make parts of the website inaccessible, based on the user's log-in status.

Cookie	Duration	Description
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IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
sp	1 year	This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
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Data insights

Select a category

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Latest articles

Navigating the Shifting Landscape of Digital Analytics: Four Key Challenges and Solutions

From Chaos to Clarity: Solving Data Challenges with Snowflake and Snowplow

From Limitations to Opportunities: Transforming Digital Analytics with Snowplow and Snowflake

Improving Machine Learning Models by using Behavioral Data

Behavioural Data Platforms (BDPs) for product analytics – a guide for product managers

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Snowplow Data Leaders Dinners

What is MeasureCamp and why data analytics professionals should attend

Norway takes a stance on Google Analytics, as the data privacy backlash is set to continue

An advanced guide to A/B testing

Amplify Abandoned Cart Activations with Customer Behavioral Profiles

A product analytics case study: using data to inform product development

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