Yali Sassoon

Co-founder & Chief Strategy Officer

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Other popular articles released by the author Yali Sassoon.

Data Creation Substack | Big Data London speaker profile

Latest articles by Yali Sassoon

<img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" alt="" />

<img data-src='https://snowplow.io/wp-content/uploads/2022/08/product-features.svg' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/product-features.svg" />

Product features

Create and update your event and entity schemas quickly and easily in the Snowplow UI

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 29 July 2019

<img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" alt="" />

<img data-src='https://snowplow.io/wp-content/uploads/2022/08/product-features.svg' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/product-features.svg" />

Product features

Introducing Snowplow Micro: Validate your tracker setup in your automated test suite

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 17 July 2019

<img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" alt="" />

<img data-src='https://snowplow.io/wp-content/uploads/2022/08/product-features.svg' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/product-features.svg" />

Product features

Making it easy to work with event-level mobile data

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 23 May 2019

<img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" alt="" />

Data-driven product development is more about process, culture, and people than technology

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 2 February 2018

<img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" alt="" />

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Inside the plow

Snowplow at GDC: why gaming companies don’t need to build their own event data pipeline

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 17 April 2017

Get the latest Snowplow news and updates

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Inside the plow

Sigfig and Weebly talk at second Snowplow Meetup San Francisco

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 24 February 2017

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Data governance

Data collection: the essential, but unloved, foundation of the data value chain

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 16 January 2017

<img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" alt="" />

<img src="https://snowplow.io/wp-content/uploads/2022/08/releases.svg" />

Snowplow Javascript Tracker 2.7.0 released

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 9 January 2017

<img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" alt="" />

<img data-src='https://snowplow.io/wp-content/uploads/2022/08/inside-the-plow.svg' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/inside-the-plow.svg" />

Inside the plow

The Snowplow Meetup New York Number 2 – a recap

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 27 October 2016

<img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" alt="" />

How Viewbix uses Snowplow to enable their customers to make data-driven decisions

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 16 October 2016

<img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/themes/sp-theme/resources/images/thumbnail-post-category.jpg" alt="" />

<img src="https://snowplow.io/wp-content/uploads/2022/08/releases.svg" />

Snowplow Python Tracker 0.8.0 released

<img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Yali Sassoon" data-src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/IMG_7233-150x150.jpg" width="45" height="45" alt="Yali Sassoon" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Yali Sassoon 12 October 2016

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