Phil Western

Product Marketing Manager at Snowplow

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Publications

Other popular articles released by the author Phil Western.

Why the majority of data projects fail: the case for a Universal Data Language

Latest articles by Phil Western

Snowplow on Azure

<img src="https://snowplow.io/wp-content/uploads/2022/08/releases.svg" />

New Azure Support: Snowplow Now Supports Microsoft’s Cloud Platform

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 18 January 2024

Identifying users and customers using Snowplow: a technical guide

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 15 September 2023

Snowplow's Tracking Scenarios

<img src="https://snowplow.io/wp-content/themes/sp-theme/resources/icon/snowplow-icon-light-purple.svg" alt="" />

Introducing Tracking Scenarios: Snowplow’s new tracking plan

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 5 July 2023

Data discussions

5 advantages of Commercial Open Source Software (COSS) over SaaS for data analytics

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 31 May 2023

<img src="https://snowplow.io/wp-content/themes/sp-theme/resources/icon/snowplow-icon-light-purple.svg" alt="" />

Snowplow’s AWS Infrastructure Security Bundle: safeguarding your Behavioral Data Pipeline

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 14 April 2023

Get the latest Snowplow news and updates

<img src="https://snowplow.io/wp-content/uploads/2022/08/product-features.svg" />

Product features

How much does Snowplow cost to run?

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 22 March 2023

AB testing guide hero

<img src="https://snowplow.io/wp-content/uploads/2022/08/Insights-icon.svg" />

An advanced guide to A/B testing

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 23 February 2023

<img src="https://snowplow.io/wp-content/uploads/2022/08/Insights-icon.svg" />

The ultimate guide to effective product analytics

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 22 February 2023

Data governance

What’s the difference between SaaS and private-SaaS (or Bring Your Own Cloud – BYOC)?

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 14 November 2022

<img src="https://snowplow.io/wp-content/uploads/2022/08/releases.svg" />

Improving data discovery with Snowplow: The new Tracking Catalog

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 2 November 2022

<img src="https://snowplow.io/wp-content/uploads/2022/08/product-features.svg" />

Product features

Autumn 2022: Snowplow product update

<img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="45" height="45" alt="Phil Western" data-src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://snowplow.io/wp-content/uploads/2022/08/phil_western-150x150.jpeg" width="45" height="45" alt="Phil Western" class="avatar avatar-45 wp-user-avatar wp-user-avatar-45 alignnone photo" />

Phil Western 2 November 2022

1 2

Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences

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sa-user-id-v2	1 year	StackAdapt sets this cookie as a third party advertising cookie to record information about a user's website activity, such as the pages visited and the locations viewed, to enable us to provide users with interest-based content and personalised advertisements on external websites.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
visitor_id*	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
visitor_id*-hash	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
VISITOR_INFO1_LIVE	6 months	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user's cookie consent state for the current domain.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
_sp_biz1_ses.a9eb	1 hour	Description is currently not available.
_zitok	1 year	Description is currently not available.
cf_clearance	1 year	Description is currently not available.
hid	session	No description available.
li_alerts	1 year	Description is currently not available.
loglevel	never	No description available.
lpv571483	1 hour	Description is currently not available.
sa-user-id-v3	1 year	Description is currently not available.
tableau_locale	session	No description available.