Snowplow Outperforms GA4 in GigaOm Comparative Evaluation.
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Federico Castanedo

Federico Castanedo is a leader in data science and artificial intelligence with extensive experience in academia, industry, and startups. He has a successful track record in developing data science and AI products with business impact and leading high-performing data science teams. Federico has held leadership positions at well-known organizations such as DataRobot and Vodafone, where he successfully hired, led, and coached teams of specialized data scientists, delivering exceptional performance results. Federico also co-founded WiseAthena, a leader in AI price optimization for consumer packaged goods (CPG) companies, and served as the company's Chief Data Scientist. He currently teaches as an adjunct professor at IE University , where he shares his knowledge and experience with the next generation of professionals. He also works as a freelance data science advisor and consultant for various companies, helping them harness the power of data and AI to solve complex business problems.

Federico Castanedo

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