Snowplow's Behavioral Data Platform (BDP) enables you to create and operationalize rich, first-party customer behavioral data to fuel advanced data-driven use cases – directly from your data warehouse or data lake in real-time.
Customize your own event and entity definitions
Deploy privately to your own cloud for full data ownership
Model data for AI, BI, and real-time streaming, or enrich with third-party data
Leverage Data Product Accelerators to drive value faster
Create rich, unified customer profiles with out-of-the box identity resolution
Unlock the power of behavioral data across industries
Harness granular behavioral data to create unified, accurate, and predictive customer profiles in your data warehouse, lake, or CDP
Enhance your product experience and optimize for conversion, usage, and retention
Strava drives a culture of continuous improvement with self-serve behavioral data
4 billion events collected and processed per day
Analyst and product teams self-serve the data they need
More time for data engineers to focus on innovation
A first-party, privacy-compliant behavioral data platform
A first-party, privacy-compliant
behavioral data platform
Securely share, manage, and evolve data from the console and APIs
Use tools to automatically alert on new data quality issues
Set up and monitor your data pipeline using an intuitive UI
Diagnose and resolve data quality issues with structured workflows
Define and enforce policy
on how data is created
Generate data models using SDKs in a host of languages
Deliver data to the data warehouse or lake of your choice
Integrate with any destination with Google Tag Manager Server Side
Monitor the delivery of your models in real-time, with SLAs
Enable easy data discovery and
collaborate with built-in workflow tooling
Use schema versioning to support data evolution with a Universal Data Language
Enable easy data discovery and visualize events and entities with Tracking Catalog
Deploy your data step-by-step with sandbox environments and QA workflows
Set granular access controls and single-sign on
Comply with ever-changing regulations
Choose our fully private SaaS option to retain data in your own cloud infrastructure
Collect basis for tracking per event for easy, compliant data modeling
Conduct end-to-end audits of your data pipeline to comply with regulations, such as HIPAA, GDPR, and CCPA
Define your data, set access controls, and understand why data is created
Deploy Snowplow BDP in a way that works for you
Snowplow BDP Cloud
Start creating behavioral data faster with Snowplow BDP Cloud
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Track 10M event volumes a month
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Every event enriched with 130+ out-of-the-box properties
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35+ trackers and webhooks
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Identity resolution and data models for BI and AI-ready data in your warehouse
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Access to Data Product Accelerators
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24/7 support
Snowplow BDP Enterprise
Privately deployed in your own cloud, backed by dedicated support
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All of Snowplow BDP Cloud, plus:
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Unlimited event volumes
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Custom events, entities, and data enrichments
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Data modeling UI, data quality monitoring, and API
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Dedicated Solutions Architects and ongoing support from our Customer Success team
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Enterprise security features including SSO
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Support for real-time streams and guaranteed latency SLAs