Create first-party customer data in real time to power next-gen digital analytics and customer engagement
What’s new at Snowplow?
HOW IT WORKS
Snowplow’s Behavioral Data Platform (BDP) enables you to create and operationalize rich, first-party customer behavioral data to fuel advanced data-driven use cases – directly from your data warehouse or data lake in real-time.
Customize your own event and entity definitions
Deploy privately to your own cloud for full data ownership
Model data for AI, BI, and real-time streaming, or enrich with third-party data
Leverage Data Product Accelerators to drive value faster
Create rich, unified customer profiles with out-of-the box identity resolution
WHAT’S POSSIBLE
Unlock the power of behavioral data across industries
MARKETING PERFORMANCE
Harness granular behavioral data to create unified, accurate, and predictive customer profiles in your data warehouse, lake, or CDP
Data Product Accelerator
PRODUCT OPTIMIZATION
Enhance your product experience and optimize for conversion, usage, and retention
Data Product Accelerators
CUSTOMER STORY
Strava drives a culture of continuous improvement with self-serve behavioral data
4 billion events collected and processed per day
Analyst and product teams self-serve the data they need
More time for data engineers to focus on innovation
“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”
DANIEL HUANG | DATA ENGINEER AT STRAVA
EXPLORE SNOWPLOW BDP
A first-party, privacy-compliant behavioral data platform
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A first-party, privacy-compliant behavioral data platform
Securely share, manage, and evolve data from the console and APIsUse tools to automatically alert on new data quality issuesSet up and monitor your data pipeline using an intuitive UIDiagnose and resolve data quality issues with structured workflows
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Define and enforce policy on how data is created
Generate data models using SDKs in a host of languagesDeliver data to the data warehouse or lake of your choiceIntegrate with any destination with Google Tag Manager Server SideMonitor the delivery of your models in real-time, with SLAs
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Enable easy data discovery and collaborate with built-in workflow tooling
Use schema versioning to support data evolution with a Universal Data LanguageEnable easy data discovery and visualize events and entities with Tracking CatalogDeploy your data step-by-step with sandbox environments and QA workflowsSet granular access controls and single-sign on
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Comply with ever-changing regulations
Learn more about complianceChoose our fully private SaaS option to retain data in your own cloud infrastructureCollect basis for tracking per event for easy, compliant data modelingConduct end-to-end audits of your data pipeline to comply with regulations, such as HIPAA, GDPR, and CCPADefine your data, set access controls, and understand why data is created
Deploy Snowplow BDP in a way that works for you
Start your journey with behavioral data
Snowplow BDP Cloud
A self-serve, hosted version opening access to advanced analytics and AI
35+ trackers and webhooks
Custom event and entities
Load to Redshift, Snowflake or Databricks on any cloud
Every event enriched with 130+ out-of-the-box properties
Identity resolution and data models for BI and AI-ready data in your warehouse
24/7 support
Create behavioral data at scale
Snowplow BDP Enterprise
BDP fully deployed in your own cloud with extra features and dedicated support
All of Snowplow BDP Cloud, plus:
Unlimited event volumes
Data modeling UI, data quality monitoring, and API
Dedicated Solutions Architects and ongoing support from our Customer Success team
Enterprise security features including SSO
Support for real-time streams and guaranteed latency SLAs