Snowplow Outperforms GA4 in GigaOm Comparative Evaluation.
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Unlock the value of your customer behavioral data to fuel next-gen AI, analytics, and marketing

The Snowplow Behavioral Data Platform enables you to manage and activate rich, first-party behavioral data directly from your cloud data warehouse or data lake so you can accurately predict customer behaviors, deliver personalized and differentiated customer experiences, and detect fraudulent activities in real time.

Customize your own event and entity definitions

Deploy privately to your own cloud for full data ownership

Model data for AI, BI, and real-time streaming, or enrich with third-party data

Leverage Data Product Accelerators to drive value faster

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Create rich, unified customer profiles with out-of-the box identity resolution

WHAT’S POSSIBLE

Unlock the power of behavioral data across industries

MARKETING PERFORMANCE

Harness granular behavioral data to create unified, accurate, and predictive customer profiles in your data warehouse, lake, or CDP 

Develop custom attribution models
Make real-time content recommendations
Predict customer behavior and lifetime value
Measure and map customer journeys
Analyze content and editorial
Forecast sales and optimize media spend

PRODUCT OPTIMIZATION

Enhance your product experience and optimize for conversion, usage, and retention

Understand the complete customer lifecycle
Personalize the product experience in real time
Create a true test and learn environment
Consume data in your preferred BI tools
Design, own, and evolve churn propensity and retention models
Adapt your tracking design and data

CUSTOMER STORY

Strava drives a culture of continuous improvement with self-serve behavioral data

4 billion events collected and processed per day

Analyst and product teams self-serve the data they need

More time for data engineers to focus on innovation

“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”

DANIEL HUANG | DATA ENGINEER AT STRAVA

EXPLORE SNOWPLOW BDP

A first-party, privacy-compliant behavioral data platform

  • A first-party, privacy-compliant behavioral data platform

    Securely share, manage, and evolve data from the console and APIs
    Use tools to automatically alert on new data quality issues
    Set up and monitor your data pipeline using an intuitive UI
    Diagnose and resolve data quality issues with structured workflows
  • Define and enforce policy on how data is created

    Generate data models using SDKs in a host of languages
    Deliver data to the data warehouse or lake of your choice
    Integrate with any destination with Google Tag Manager Server Side
    Monitor the delivery of your models in real-time, with SLAs
  • Enable easy data discovery and collaborate with built-in workflow tooling

    Use schema versioning to support data evolution with a Universal Data Language
    Enable easy data discovery and visualize events and entities with Tracking Catalog
    Deploy your data step-by-step with sandbox environments and QA workflows
    Set granular access controls and single-sign on
  • Comply with ever-changing regulations

    Choose our fully private SaaS option to retain data in your own cloud infrastructure
    Collect basis for tracking per event for easy, compliant data modeling
    Conduct end-to-end audits of your data pipeline to comply with regulations, such as HIPAA, GDPR, and CCPA
    Define your data, set access controls, and understand why data is created
    Learn more about compliance

Start creating behavioral data at scale today

Real-time, first-party and fullycompliant events from your digital products