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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
Natural language analytics is only as a good as the data behind it. Power Snowflake Cortex Analyst with clean real-time behavioral data from Snowplow—and turn natural language analytics into business-ready insights
Our natural language agent blueprint provides a step-by-step guide for data and analytics teams that want to get more from value from natural language analytics with Snowflake Cortex Analyst. Learn how to structure your data for Cortex to improve and maintain data accuracy, governance, and scalability.
Download the Blueprint: Building a Trusted AI Analytics Layer with Snowflake Cortex Analyst & Snowplow
Snowplow’s event SDKs stream web, mobile, and server data directly into Snowflake—already schema-validated and enriched.
Source-available dbt packs convert those events into user, session, and funnel tables that Cortex Analyst natively understands.
The result: AI-ready customer behavioral lands in seconds, so Cortex can start answering questions immediately.
Snowplow runs 100% contract checks at ingest, stamping each event with device, geo, and consent metadata.
Clean, consistent fields mean Cortex Analyst returns answers you can ship to dashboards—no manual SQL spot-checks.
The result: Eliminate debates over data quality and completeness to accelerate business decisions driven by trusted insights from Cortex Analyst.
With Snowplow in place, anyone can ask Cortex Analyst questions like “Why did transactions drop yesterday?” and trust the answer.
Product, marketing, and CX teams can explore customer behavior without waiting on data engineers for joins or transforms.
The result: Data engineers reclaim hours of their time while business teams self-serve trusted insights directly in Snowflake.
Robin Patel
Head of Data & Analytics Engineering, Secret Escapes
Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.